Easy Things To Sell on Etsy in 2026
Setting up your own Etsy store is a brilliant way to make money online if you are a creative type. I’ve researched the top selling stores and products to bring you the best easy things to sell on Etsy!
The great thing about selling on Etsy is that you have a readymade audience!
With over 100 million items for sale and 95 million buyers, Etsy is a marketplace that is well and truly booming.
I’ve had my own Etsy store for a couple of years and it’s been such a fun experience making those first sales and creating new products.
Products sold on Etsy must be handmade – but this can include digitally designed products. You don’t have to be an expert at crafts to be a success on Etsy, there are many ways to produce quality handmade products for the platform!
Some people make designs for clothing, others create beautiful stationery designed in software such as Canva or Photoshop.
What sells fast on Etsy?
Take a look at Etsy and you will see people making decent money from a huge range of amazing products.
The items that do really well have a combination of tapping into current trends and items that are in demand – ie modern wedding stationery.
But even very niche stores can do incredibly well on Etsy.
One seller in Georgia in the US has sold over 240,000 Mickey Mouse headband ears! She has hundreds of different designs are they are seriously cute.
As you can see you can turn one little crafty thing that you make and turn it into an incredible online business!
Think about whether there is something you already make that people have raved about – maybe it’s gorgeous jewellery or fun party favours. Now consider how you could scale up production for a store and add a variety of products.
16 easy things to sell on Etsy
To help inspire you I went out and researched Etsy’s top selling stores and best selling items to compile a list of easy things to sell on the marketplace.
- Planners and journals
- Budgeting planners
- Printables
- Invitations and party decorations
- Cards
- Jewellery
- T-shirts and sweaters
- Photo presets
- Personalised artwork
- Craft supplies
- Personalised pet supplies
- Fun and personalised baby onesies
- Nail colours and care products
- Knitting and sewing patterns
- Seeds
- Stickers
Etsy selling ideas
Let’s explore those product ideas in a bit more detail.
Planners and journals
Everyone likes to get organised and find ways to bring some semblance of order to their busy life!
So it’s not surprising that daily and monthly planners are HUGE on Etsy. These can be printable, editable or a physical product that gets shipped to the buyer.
Some stores sell very generic and simple monthly planners and journal sheets to be printed at home.
Others sell physical products. That is obviously going to bring additional challenges for you as you’ll need to ship sold items to buyers.
You could niche down and target a planner at a particular type of person, for example a yearly planner for small business owners or home schoolers.
Budgeting planners
Getting a handle on your finances is much easier with a physical budget planner to track your spending and savings.
Budgeting planners are absolutely massive on Etsy. There are some printable versions as well as physical products.
Digital spreadsheets seem to work best, as these allow the buyer to input their spending and income, then does the calculations for them as to whether they are over or under budget.
Printables
There is such a huge range of printable products you can make for Etsy.
It can really help to already have a creative eye for design, but you don’t have to have that! It could just be that you know exactly what’s needed to make a really amazing product.
For example printable educational worksheets and lesson plans for teachers are a huge market, and if you’re a teacher by trade then you’ll probably know exactly what your buyers are after.
Other examples of printables to sell on Etsy include:
- Business cards
- Wedding stationery
- Labels for household items – there’s a huge demand right now for pretty labels to mark up jars of kitchen ingredients and cleaning supplies thanks to TikTok organising trends
- Fitness and habit trackers
- Savings trackers
- Party games
Invitations and party decorations
Etsy is my go-to place to find beautiful party invitation. There’s a design for every theme you can imagine!
Types of invitation you can sell include birthday, wedding and christening. Any event you can think of really!
And you can add to your offering by also including party decor such as cake toppers, seating plans and games connected by the same theme.
Cards
Funny, heartfelt and quirky cards are a huge hit with Etsy buyers.
The greetings card market is a huge one, as people need cards for a variety of occasions.
Just check out the huge variety of cards Twist Stationery has for sale. They have fun and heartfelt messages, so something to suit all tastes.
Jewellery
Necklaces, bracelets, earrings and more – jewellery is such as huge deal on Etsy.
The great thing about selling jewellery on Etsy is that there’s not just one particular style that does the best. Everyone has their own style and type of item they gravitate towards, and thanks to the huge global audience Etsy has you can find the people who will love the jewellery you make!
One type of jewellery that does extremely well is ones made of crystals that represent a particular energy. Personalised items also do extremely well, including items that are engraved or where the buyer can select colours.
Of course making jewellery to order may take more time than some of the other products on this list, so that’s something to consider when setting up your shop.
On a similar note, another huge market is beads and supplies for making jewellery. The audience for this may be people who like to make jewellery to sell, or those wanting to make their own items for personal use.
One store, Bead Boat, has over a million sales!
T-shirts and sweaters
Pretty designs, cool slogans and trending products do really well in this particular niche.
For example after the TV show Succession became a hit you could suddenly find tons of sweaters and tees on Etsy with “Waystar Royco” emblazoned on them.
Photo presets
People love to share their photos on social media, and they want those pictures to look absolutely flawless. This is where presets can help to create the aesthetic people want, either in their personal or business social media feeds.
Presets are lighting, colour and shadow adjustment for photos and are used in the Lightroom app.
There are niches within this particular area, such as presets for mommy bloggers, weddings and fashion.
Personalised artwork
This is a popular gift item and so it’s a great area to explore if you are an illustrator, graphic designer or artist.
People may be looking for personalised artwork of their pets, their home, or their family.
Everyone has different tastes when it comes to art, but if you have your own unique style then it could be a huge hit on Etsy as people want something that appeals to their particular likes and decor of their own home.
Craft supplies
People who visit Etsy tend to adore homemade things, because that is the whole point of the site!
So it’s the perfect place for selling craft supplies. Some of these may be in demand among actual Etsy sellers, while others are for people who enjoy crafting at home.
Crafts for sale on Etsy include fabric, wool, washi tape, and scrapbook bundles.
Personalised pet supplies
The family pet is often the most spoiled member of the household!
People love to buy special things for their pets, from pretty food bowls to personalised collars.
There’s a huge market for luxury pet toys, harnesses, collars, accessories and more.
Fun and personalised baby onesies
People love to spend money on their baby. And why not?
One area that parents are particularly keen to spend their case is clothing. Unique and personalised onesies are popular gifts as well as items people may buy to mark a special occasion, such as their first Father’s Day.
Designs include onesies with baby’s name on, or a funny quote about how much babies hate sleep!
I love the designs created by Pint Sized Premium. They’ve used fun fonts, colours and pretty neutral clothing to make a lovely range of clothing.
Nail colours and care products
Nail polish, nail powder, care kits and supplies are all huge on Etsy. People are looking for unique colours they can’t get elsewhere.
Knitting and sewing patterns
Keen creators are often looking for inspiration for their next project.
There are all sorts of different types of patterns you could sell, from baby toys to women’s fashion.
Seeds
It’s amazing how many different sorts of things sell on Etsy, and seeds are one of the best sellers!
You could grow your own to sell and source them from a supplier.
Many shops sell a variety of seeds, but others may niche down to particular sorts of seeds, such as exotic flowers.
Stickers
It seems like such a tiny product, but stickers are massive on Etsy! People need stickers for a variety of reasons.
Maybe they need custom stickers to use when packaging their own products for sale.
Or they want stickers for a journal they are writing in over the course of the year.
Some may want stickers to decorate a school lunchbox or laptop.
Whatever the reason, there’s a lot of people out there interested in buying stickers! As with all of the items on this list, you’ll want to pick a niche.
Maybe you are talented at creating kawaii style illustrations, which are super popular at the moment. You could turn those into stickers.
Once you have a design – whether you purchase illustrations and images or create your own – then you can either get stickers ordered from a producer, or make them through a print on design firm like Shopify.
And it’s not just physical stickers. Digital stickers are also selling well on Etsy. They are used in design and craft projects.
Tips for Etsy success
Now that you have some ideas for what to sell on Etsy, here’s some advice for how to set up your Etsy store for success.
Look at trends
Trends can help you get noticed on Etsy. That may include particular colours, types of product or slogans.
It’s also worth paying attention to the trends for successful product images in your niche, as this gives you an idea of what is attracting buyers.
Sell more than one product
The most successful stores are selling more than one product.
Even a basic monthly planner printable could have lots of variations to it, such as fonts, layout and text.
Aim to have at least 50 items in your store in the first few months after launching.
If you look at successful stores on Etsy you will see that the biggest sellers have hundreds of products for sale.
Add a personalisation option
Personalised items are huge on Etsy. Jewellery, clothes, journals and coffee mugs are just some of the items you can get personalised on the platform.
Adding a personalisation option helps to make the products you are selling unique. And makes them more attractive for gifting.
Add a thorough description and lots of images
Making a great product is only part of the journey to selling well on Etsy. You also need to create titles and descriptions for your products that will help your item stand out in Google and Etsy searches.
Etsy is a large and competitive market, so it’s important you try to stand out.
Images showing your product at all angles and that illustrate how it is used or worn will also be a huge help.
Best of luck with getting started with your Etsy store! You may also like these ideas for making money online.
