Want to know the secret formula to getting more than 100,000 page views to your blog every month?
There’s no doubt about it that if you want to monetise your blog with advertising, affiliate links and your own products, then you need to get more eyeballs onto your site.
In this post I’m going to share with you the key strategies I used to grow my blog traffic to consistently over 100,000 page views per month. In fact as I write this its at 140,000 page views per month.
My parenting blog The Mummy Bubble launched in 2017. At the time I was using the blog more as an online journal but after losing my job I decided to make a more decisive go at making a full-time income.
The key turning point was my decision at the start of 2019 to apply for Mediavine. If you’ve not heard of them, Mediavine is an agency that places adverts on websites.
When I applied Mediavine was accepting applications from people with more than 25,000 sessions per month. I hit this target in March 2019.
These days Mediavine requires you to have 50,000 sessions a month and my goal is to get THIS website onto Mediavine in the next year. Stay tuned to see how I get on!
I’m going to share my Google Analytics screenshots so that you can see this isn’t just a bit of a viral blip. I have built this traffic over time and it’s now staying steady.
As you can see I was getting over 1,000 page views a day in summer last year. There was a viral spike in the winter when one pin went crazy, and since then it’s been a steady climb to the stage where I now get around 3,500 page views a day.
While these strategies have helped me grow my blog traffic significantly, I want to be absolutely clear that it’s not something that will happen overnight.
You need to be willing to work on your blog for several months, likely 18 months or a little more, to see good results and start to make a proper income.
But I want to tell you that you absolutely can do it! Whether you want to monetise with ads or make more affiliate sales, these tips can definitely help you get there. Last month (September 2020), I made more than $2,500 through ads and affiliate marketing.
So let’s talk about what you need to do to get more traffic to your blog.
If you haven’t yet started your blog, check out this post with everything you need to know about getting started with a money-making blog.
This post contains affiliate links. This means for any sales made via the links I receive a small commission but it does not cost you a penny more.
Embrace your niche
In order to build your audience as quickly as possible, your blog cannot be all things to all people.
It’s so important that you are very clear who your audience is and that you are writing content that helps them.
In the beginning of my blogging journey I was writing about life with young children but there was no real purpose to the posts I was writing. They didn’t offer anyone any help, they were just my musings on life as a parent.
There are very few bloggers who have been able to build a huge amount of traffic and a business from just sharing their thoughts on stuff. While there are bloggers who have done fantastically well writing humorous observations on parenting or through their profile on social media including Instagram and YouTube, this is not a guaranteed path to success.
If you offer your blog readers helpful, relevant and interesting content to a specific topic that they are interested in, you will keep them coming back. In addition to that, you will start to get more traffic from Google.
Once Google understands what your site is about, sees you as a place that’s a great source for information on a particular topic and deems you trustworthy, it will start to refer more people to your site.
There’s a big BUT coming up. Google is extremely cautious about referring people to websites on certain topics. These topics include money and health, so two fairly large areas!
So I suggest when picking your blog niche that you avoid picking one which will not go down well with Google. For example, if you want a blog niche in herbal cancer treatments, Google is never going to favour your blog posts over websites such as big cancer charities and the NHS.
Now that’s not to say that Google is the be all and end all of blogging. It’s not. You could build an amazingly engaged audience on Facebook and Instagram rapidly if you offer something unique that really speaks to people. I’m saying that if you want to include Google in your strategy for building traffic, then you need to be wary of some niches.
I have an entire post about choosing your blog niche here, and there are also brilliant tips from Income School which talks a lot about how to choose a blog niche that is realistic.
Some blog niches that you could choose include:
- Succulents – how to grow them, the different types and how to keep them alive
- Painting your home – colour schemes, the best tools for the job, techniques for getting a good finish
- Make-up on the go – tips for applying make-up when you have no time, what are the essential products to always carry with you
- Fashion – try to niche it right down to a specific area like capsule wardrobes or ways to find designer clothes on a budget. There are also successful blogs that focus on individual personalities fashion choices, such as members of the royal family
- Travel – A very competitive niche but one that can be extremely successful. It’s a huge area, so why not niche it down to a specific area of travel like a certain part of the world or travelling with kids.
My Google traffic has gone from being a trickle to more than 500 page views per day. My goal is to hit 1,000 page views a day with this.
In order to do that I am writing posts with Google search in mind. I’m thinking about keywords that people are actually typing into Google, then writing posts answering the question those keywords are asking.
While considering which keywords to use, I am often not bothering with keywords that I have no realistic chance of ranking for. With babies, because so many keywords relate to health, I have to be really considerate of what type of posts Google will favour from me.
There are some great niche ideas at WP Beginner.
Make prettier pins
Pinterest users love beautiful pins.
In the last year I have tried to really experiment with my pin design, using different colour combinations and fonts, as well as layouts.
I see so many bloggers using exactly the same template for every single pins. Then they just change the picture and edit the text for each new post.
While it works fine to have a handful of templates which you then tweak for each post, for me personally using the exact same template and colours for every single pin isn’t the best strategy.
I change up the layout, colours and fonts as much as I can in every pin. Sometimes I do just do very minor edits to the pin design. But I try as much as possible to have a varied feed with lots of different pin designs making my feed like bright and colourful.
Experimenting with pin design has, I think, been really key in my growth over the last year.
I design most of my pins in Canva for free, but recently I have been using PicMonkey a lot too! I am really enjoying the extra range of fonts and design elements it has. You can make some seriously cool images in PicMonkey!
It costs me £77 for the year and as I use it for my YouTube thumbnails as well, I consider it money well spent.
When making new pins, ensure they:
- Are upright
- Have a ratio of 2:3
- Have text that is clear and easy to read – it shouldn’t be too small and take care when using italic fonts that the words are still easy to read
- Contain pictures that are relevant to the content – Pinterest algorithm works not just on your keywords but also on what your pin looks like. Use pictures that are relevant to the content of the post you are linking, for example if you post is about feeding a baby have a picture of a baby being fed not a picture of some flowers.
Have a Pinterest strategy
Pinterest works when you show up every single day.
My Pinterest strategy relies heavily on Tailwind, because I can’t dedicate time seven days a week to pin at the best times of day.
Tailwind allows you to schedule at the times of day when your following is more active. Now, if you’re new to Pinterest then the stats on your favourable times of day may not be so reliable. But regardless of that, Tailwind allows you to pin all day and night without you needing to be on the platform!
It’s one of the best blogging tools in my opinion and I would not be without it.
But I like to add manual pinning into my strategy too. For the best tips on manual pinning and what works – whether you’re just getting started or are already set up on Pinterest – I really recommend Carly’s course Pinteresting Strategies.
A normal day of pinning for me involves the following:
- Create 3 to 5 brand new pins for old posts (yes, that’s 3 to 5 new pins daily, I don’t always manage this at the weekend) If I have posted a new blog post that day I also will create a pin for that post.
- Pin those pins to the most relevant boards directly to Pinterest.
- Next I add those pins to tribes in Tailwind. Tribes are like pinning help groups of fellow bloggers. You add your pins to tribes, and they, hopefully, share them to their own boards. It’s a great way of getting your pins shared to more people.
- Finally I schedule the new pins to 4 to 5 relevant other boards. I always add all my pins to my The Mummy Bubble blog posts board along with other boards that are related to the pin.
- Recently I have cut my Tailwind queue right back to 25 pins per day. I am considering cutting it back even more as I have read people have found more success with pinning just 10 pins per day.
- 95 per cent of my pins are my own.
I have an entire post about how I used Pinterest to grow my blog traffic so you can get lots more tips there.
Get a fast and professional theme
Content is king, however having a blog that is fast (so your user is not waiting for ages for your site to load) and looks great really has a huge impact too.
I thoroughly recommend the BluChic WordPress themes which are beautiful and so easy to work with!
BluChic creates themes with female entrepreneurs in mind.
There’s a collection of simple WordPress themes for bloggers and businesses that are just getting started. These are easy to customise and perfect if you’re just getting used to WordPress.
My top pick from this collection is the pretty Isabelle theme featuring a grid layout for blog posts that looks stunning.
But it’s their Elementor themes featuring fully customisable page builder options that are truly wonderful.
I love the ChicBoss theme which works perfectly as a blog theme or if you’re a consultant looking to get more clients.
BluChic themes are absolutely beautiful, I think you will agree from these pictures, and the people at BluChic are simply wonderful to deal with.
Make your site SEO friendly
Google traffic is an important part of my strategy going forward for both my parenting blog and this new site. As you can see I have managed to double my daily search engine traffic to my parenting blog in the last year.
I think in my specific niche it’s quite hard to rank well for the big keywords, as there are so many bigger sites competing for those top spots.
But I’ve had great success when targeting longer tail keywords, which tend to have a lower search volume than your shorter keywords but when you have lots of posts this adds up to more traffic.
A longtail keyword is, obviously, longer with more words. For example instead of “newborn baby” which is a short tail keyword, I target “what do I do with a newborn baby”.
Targeting keywords is one important part of this area, but it’s not the only part. You can see lots more SEO tips on this post. I also recommend you snap up Debbie Gartner’s ebooks on SEO, as she gets hundreds of thousands of hits from Google every month. She really knows her stuff.
To make your site SEO-friendly I also recommend doing the following:
- Write content relevant to your niche – Google likes to link to sites that are an authority on a topic, so sites that contain a lot of detailed content in the niche
- Improve your site speed – you can do this by having a theme that’s optimised for speed, cutting back on unnecessary plugins and optimising your images for site speed
- Do an SEO checklist for every post
- Write a great about me page that lists all the reasons why your readers should come to you for the best information on your niche
- Add new content regularly – Don’t just post every six months! You need to be adding fresh content on a regular basis.
Ditch time-wasting tasks
Things like social media and procrastination can be a huge drain on your time.
I still struggle with this on a weekly basis, and honestly find it so frustrating when I think about the amount of time I spend just mindlessly scrolling online.
Another huge time-waster is checking my stats and my email. I’m always logging into my Mediavine dashboard to check my earnings or looking at Google Analytics to see how my traffic is doing. It’s so pointless doing this daily but I really struggle not to!
The first stage to beating the time-waste temptation is to have a list of specific things you want to get done.
I have a list of blog posts I want to write for both of my sites. In addition I have a weekly to-do list that generally features the following stuff I need to get done:
- Write 3 new blog posts
- Shoot 2 YouTube videos – I am struggling with this one at the moment at the kids are at home a LOT! I’m hoping to improve my childcare situation soon and so will be able to shoot more YouTube videos
- Create at least 3 new pins per day
- Instagram interaction – I try to spend 30 minutes to an hour a day interacting with other people’s posts on Instagram. This doesn’t mean just leaving an emoji, I read the captions and reply with a proper comment of at least five words.
- Instagram photos – I try to take five new ones a week
In addition to these things I may have sponsored work I need to get done. Whenever a job is paid, I will prioritise that above all other things. Of course I get money from advertising on my site, but if I have a client who I’m working with on paid content that takes priority.
By having a to-do list I feel more focused when I do get a chance to sit down at my computer and get on with work.
I thoroughly recommend having some kind of weekly strategy so that you’re clear on the stuff you need to get done.
It’s also important to accept that if you’re trying to build your blog from scratch, and therefore have a job already plus a family to look after that you do not have time to do everything!
Because of that I suggest focusing on just the areas that will actually help you grow.
For me, I’ve scaled right back on spending time on my Facebook page. It’s still there and I still drop in every week, but it doesn’t drive a lot of traffic to my blog!
Think about what social media platforms actually work for you and focus your time and efforts on those. It’s not possible to be a whizz on every single social media platform right away when your time is limited.
Write more content
Writing more blog posts, gives you a greater chance of getting more traffic!
Regular content also signals to Google that your site is active. It’s a big green light to them if your site is being updated regularly with relevant content to your niche.
But these days I am trying to be very strategic with what I spend my time writing. I want to focus on writing blog posts that have a chance of bringing me traffic not just this week, but for many weeks to come.
Evergreen content (which is relevant in the long-term) is really what my parenting blog is built on.
When I’m looking at new posts to get on my blog, I not only think about what is useful to my audience all year, but also what’s seasonal.
So for example what Christmas content can I start writing for December 2020? Believe it or not, you need to be getting your festive content online by September at the latest! Yes, really. Crazy isn’t it?
This is where it’s very useful to have a rolling list of blog post ideas so that when you do site down to write, the ideas are right there for you!
If you’re struggling with coming up with blog post ideas, I have a few tips for you:
- Go to Google. Simply type in keywords relevant to your niche then hit space bar. See what comes up in the autocomplete function as you may find some good ideas there. Next hit search and scroll through the results. Look at the related questions and related searches. I often find blog post ideas here because this is what people are actually searching for in my niche.
- Check out Pinterest. Pinterest search is also great for ideas. Type in your keywords into Pinterest search, same as with Google above, and see what autocomplete comes up with. Next hit search and look at the results. See if there are any pins that inspire you. You can also look at the little keyword bubbles that appear above the search results as these give more specific post ideas.
- Look at your competitors. Take inspiration from other people in your niche, but please do not plagiarise! Look at what posts they are writing that are doing well (many blogs have a share count at the top of posts so you can see how popular a blog post is) and write your own version. You could put your own spin on it or just write a way better, longer version.
- Visit Facebook groups. Join some Facebook groups relevant to your niche and see what members are talking about or asking. What problems are they experiencing and can you write a blog post that helps them with that?
Final thoughts on growing your blog traffic
So there you have it, that’s how I have grown my parenting blog to 100,000+ page views a month!
I want to be really honest and open on this website about my journey, because I’ve learned so much along the way and would love to see fellow bloggers succeed.
If you have any questions about any of the strategies here, just drop me a message in the comments!