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Sainsbury’s Nectar Double Up dates 2021

Wondering if the Sainsbury’s Double Up 2021 event is going ahead and when?

This year the Double Up promotion has been axed, Sainsbury’s has confirmed. But what is replacing it?

Instead of Double Up Sainsbury’s has brought in My Nectar Prices. So what is it and how does it differ? Read on to find out!

Customers who collect Nectar points usually have a short annual window, normally towards the end of autumn, where they can swap their points for vouchers worth double the value. 

This means every 1,000 points worth £5 normally would be worth £10 during the Double Up promotion. 

Sainsbury's supermarket where Double Up promotion means you can get double the value on your Nectar points

You could turn £50 into £100 using this promotion!

This boost towards your budget could be used in Sainsbury’s across a huge range of their products, including clothing and wine. 

If you collected Nectar points then it has previously been well worth taking advantage of this promotion, but you needed to be organised so that you don’t miss the short window of the event. 

It’s perhaps for this reason that the promotion has not been as well used by customers in recent years. Sainsbury’s itself says the promotion has not been as popular.

As are result Sainsbury’s has announced it will axe the promotion and instead focus on year-round savings for customers.

Is Sainsbury’s Nectar Double Up cancelled?

The Sainsbury’s Nectar Double Up promotion has been cancelled for 2021, the supermarket has confirmed.

A Sainsbury’s spokesperson said: “Fewer customers have been using Double Up over the last few years and so it’s only benefitted a small minority of our customers.

“We know some people will be disappointed to see it go, but we hope more customers will be able to take advantage of our new My Nectar Prices offer.

“This gives customers access to lower prices and personalised offers year-round.”

You can find out more about My Nectar Prices and examples of the offers here.

What is the Sainsbury’s Nectar Double Up?

Once a year Sainsbury’s used to run its Nectar Double Up promotion which means your points were worth twice as much on selected items. 

Sainsbury’s places certain conditions on how the points can be spent so you need to follow their guidance to make sure you are eligible for doubling up. 

The key things to note are: 

  • You can only double your points by ordering Double Up vouchers online or through the Nectar app – you can’t do a direct exchange in store. 
  • The vouchers can only be spent on eligible products, which are listed below. 
  • You exchange vouchers in multiples of £10 up to a maximum value of £100 – so you need at least 1,000 points so you can get your first £10. 

What is replacing Sainsbury’s Nectar Double Up?

Nectar is a loyalty scheme owned by Sainsbury’s, which is also connected to other retailers such as Argos where you can also collect points and spend them to get money off future shops.

Members get one Nectar point for every £1 spent at a qualifying store.

Instead of Double Up, Sainsbury’s will now use My Nectar Prices offer.

This gives personalised deals with “tailored discounts” on handpicked products. In order to use it customers need to download the Nectar app and then shop at Sainsbury’s using the Smartshop app.

So how can I spend my Nectar points?

You can still collect Nectar points by scanning your card at checkout.

When it comes to spending your Nectar points you can do this in Sainsbury’s (but you can no longer get double points under Double Up) or in one of the Nectar partnership brands such as Argos and eBay.

How does Nectar Double Up work at Sainsbury’s?

Getting organised for the Nectar Double Up event is easy. First of all you may find it easier to have the app on your phone to get your vouchers, as last year Sainsbury’s gave people longer to exchange points for Double Up vouchers on the app. 

To get your Double Up vouchers simply: 

  • Decide the area of the store where you want to spend your doubled Nectar points. Scroll down to see a list of categories. 
  • Exchange your points for vouchers, but you are limited to £100 worth of Nectar Double Up vouchers per Nectar card. 
  • You can only use each voucher for one transaction – so if you have a £50 voucher it needs to be spent all at once. For this reason it may be worth getting two separate £25 vouchers, for example, if you want to spend the points in two separate trips. 
  • These vouchers are ONLY eligible during this Double Up promotion, so you will need to spend them during the promotion window or lose those points. Think before you swap! 

Are Sainsbury’s doing Double Up points this year?

Sainsbury’s does not usually announce its Double Up event until close to the promotion however eager money savers, like me, expect they will run the popular promotion again this year. 

It’s a great opportunity to get stocked up on kids clothes or buy a few toys for Christmas, for example. 

How much will Double Up Nectar points be worth?

Before you start to plot how you will spend your Double Up points it’s worth taking stock of what you actually have and how much they will be worth. 

You can check your Nectar points balance online or via the app.

On a normal day 1,000 Nectar points would be worth £5 but in a Double Up event you can swap those points for vouchers worth £10. 

I have a whole post about how much Nectar points are worth with a handy calculator.

But to help you figure out whether Double Up is for you, here’s a guide to how much you can get for your Nectar points in a Sainsbury’s Double Up event:

PointsNormal worthDouble Up worth

When is the Sainsbury’s Nectar Double Up event 2021?

Sainsbury’s Nectar Double Up will not take place in 2021. At this stage it is unclear if this promotion will ever return, as Sainsbury’s says it was underused by customers.

Based on previous Nectar Double Up events the 2021 promotion had been due to run from around November 10 to November 16.

Sainsbury's Nectar Double Up promotion

We don’t usually expect an announcement from Sainsbury’s until a few weeks before the promotional event is due to begin, so watch this space ahead of 2022 to see if Double Up does make a return.

In 2020 Double Up event customers had from October 28 to November 3 to exchange points for vouchers. Alternatively they could use the app to get Double Up vouchers between November 11 and November 17. 

The vouchers were then valid from November 11 to November 17 in 2020. 

So as you can see there was a tight window, as in previous years, and will likely be again.  

What’s included in Sainsbury’s Double Up 

To make the most of your Double Up vouchers it’s always worth checking before you shop that what you want to spend them on is available under the deal. 

Take a look at the categories and exclusions before ordering your vouchers so that you’re clear what you will be spending on. 

There are a few exclusions such as branded wines and Sainsbury’s wines for example (only the Taste the Difference range is included in the Double Up deal). 

You can get Double Up vouchers across 11 categories, which are: 

  • Homeware 
  • Cosmetics
  • Toys 
  • Entertainment 
  • Tu Clothing 
  • Fragrance
  • Gifting
  • Skincare
  • Seasonal goods 
  • Electricals   
  • Taste the Difference wine, Champagne, sparkling, sherry and port 

Is Sainsbury’s Double Up any good?

It’s well worth taking advantage of the Nectar Double Up event if you already shop regularly at Sainsbury’s and collect Nectar points. 

Although you cannot get Double Up vouchers for every item in store, there’s a decent selection of categories where you can spend the vouchers. 

The key issues with Double Up are: 

  • You need to spend the Double Up vouchers within one week. Once you’ve switched your points for Double Up vouchers that’s it, you need to spend them in the promotion or the points are gone forever. 
  • The Double Up vouchers need to be ordered in advance. This means you must plan ahead for how much money you want to spend in what category in store. 
  • The Double Up vouchers cannot be spent online. Sainsbury’s was last year urged by Money Saving Expert founder Martin Lewis to allow customers to redeem their Double Up vouchers online. However Sainsbury’s said last year it would not change the promotion and vouchers must still be redeemed in store only.

If you’re looking for other great ways to save money then check out my post on frugal living tips.

When is the Sainsbury's Nectar Double Up event


Thursday 25th of November 2021

"My Nectar Prices" has nothing to do with spending Nectar points so it's clearly not a replacement for the double up offer. It allows Sainburys to target their discounts rather than offer every customer the same discount and actually is potentially a replacement for whole points concept.

Like many others I saved my Nectar points especially for this Christmas double up offer. It is a significant factor in my decision to shop in Sainburys and pay the higher prices. As for not being popular, absolutely ridiculous. By the end of the offer week last year the shelves stocking offer products were empty and that's despite the difficulties finding out about the offer and then working out how to use it before it finishes!

This decision seems so calculating (at the end of the year, not the start) and short-sighted by Sainburys and will certainly push me into the arms of other supermarkets.

Vicky Smith

Thursday 25th of November 2021

I agree the My Nectar Prices deal is not a like for like swap with the Nectar Double Up promotion. So many customers are saying they saved all year only to be told last minute the deal would not happen, and unfortunately many will now vote with their feet by now not shopping with Sainsbury's.

Anne Isaac

Monday 15th of November 2021

I doubt very much it's because too few customers didn't take up the offer at all!! I save my points all year round so I can buy several Xmas presents at the Double Up. I take two friends every year to the Double Up promotion and they are EXTREMELY DISAPPOINTED with Sainsburys and they vow they won't be shopping there again! I am a Sainsburys colleague and I cannot reiterate how disappointed we all are of your decision to scrap this!!

Pauline Tilley

Saturday 13th of November 2021

Absolutely disgusting. Have nearly 120 pounds and I always doubled up some each year

Can Sainsbury’s please tell me whether worth keeping these for 2022 or is the double up gone for good

Would like to know as Tesco’s do a much better scheme and I will start to shop there instead

Sainsbury’s should allow us to use the points we have to double up if not going to do it anymore. NOTICE SHOUKD HAVE BEEN GIVEN

Deborah Holt

Friday 12th of November 2021

Disgraceful of Sainsburys to cancel Double Up 2021. And a weak excuse of a reason, ‘not many people use it’ That’s because Sainsburys don’t widely advertise the promotion and this is deliberate to save them money. This is a god send to customers in the lead up to christmas and even more this year in these difficult times. Absolutely disgusting! I really don’t know what’s happening to Sainsburys but they are not showing customer appreciation. Think I need to look at shopping elsewhere.


Thursday 11th of November 2021

Really disappointed! Like others have said, it seems underhand to wait until the promotion is due to happen before they announce they have pulled it. I have painstakingly saved £100, to get £200 of Christmas treats. I have deliberately passed petrol stations for the nectar points, and bought things I wasn’t even sure of, to get extra bonus points for the double up. What’s the point now? Shocking behaviour. This was so well used in my area the shelves were empty so to say it’s under used is a plain fib! I think they don’t want to part with stuff for their stupid points. Just greed! Will be ditching them in favour of cheaper shops who don’t act so badly!