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How to get your blog into Mediavine

If you’ve been blogging for a little while you may have heard fellow bloggers talk about the wonders of Mediavine. 

Maybe they talked about their earnings, or they mentioned how their next goal is qualifying for Mediavine. 

Tips for getting your blog onto Mediavine
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But what is Mediavine, why is it a big deal to bloggers and how do you get into it?

This blog is not on Mediavine (yet), but my first website, The Mummy Bubble, has been on Mediavine for more than 18 months. 

I’ve been through the application process and I know what it’s like to be a Mediavine blogger, so let me share all of the details with you and why joining Mediavine is a worthwhile goal to have. 

This post contains affiliate links.

What is Mediavine 

Mediavine is an advertising management company that places adverts on your blog. It then pays you based on lots of factors including, but not just, the number of people who visit your site. 

MediaVine application process

Once you are signed up Mediavine sells ads for your site and pays you once a month (when you first join you need to wait three months for the first payment). 

But Mediavine is not just about a dashboard that you log into to see what you earned that week. It’s so much more than that. 

Mediavine really cares about nurturing its creators. You really get a sense from Mediavine that they know the way for them to success as a company is to help bloggers, big and small, get the most from their blog. 

So you get access to expert advice and an online community full of bloggers who can offer you the best advice for making more money with your blog. 

Your Mediavine earnings are based on impressions (how many people see your ads) rather than clicks. Once you’re online with Mediavine you can exclude certain ad content you do not want to see on your site and choose how frequently ads show up in your content. 

You can make more money with Mediavine than with other advertising management schemes such as Google Ads, which may pay you only a few quid a month for hundreds of daily page views.

Cafe Media is one of Mediavine’s biggest competitors and requires you have 100,000 page views per month, with the majority of that from the US, before you can apply to join.

How much can you earn with Mediavine

You can earn thousands of pounds a month with Mediavine, with the right amount of traffic. 

There are some bloggers making £10,000 plus from their Mediavine ads. Of course they aren’t necessarily in the majority but it’s amazing what’s possible with a blog you have created from scratch.

I currently make more than £2,000 per month (around $2,500) through my Mediavine ads. 

This figure is calculated by my daily RPM. What is RPM? It stands for Revenue Per Mille, or estimated earnings per every 1,000 impressions. My RPM started out very low at around $8 when I joined Mediavine. 

But I followed the network’s advice on how to improve this and it now hovers between $20 and $30. 

I’m working on increasing the amount of traffic I get from Google so that I don’t have to feed the hungry Pinterest beast every single day to keep my traffic high. 

I would also love to get this website onto Mediavine. My goal for doing that is mid-2021 – so stay tuned to see if I actually manage to pull this off. Right now I have a mountain to climb to get it done!

UPDATE November 2021: This site is now with Mediavine! I attribute this success to focusing on good SEO practice and creating new content regularly – more on that shortly.

How do you qualify for Mediavine

To qualify for Mediavine you will need 50,000 monthly sessions on your blog (equivalent to roughly 60,000 page views).  

The bar used to be a set at 25,000 session but Mediavine increased it in 2020. You also used to be able to get a second site onto Mediavine with just 10,000 sessions a month but this has changed to 50,000 too.

Notice how I said sessions, not page views or unique views. What’s the difference?

A session is a single visit to your site. A user may land on just one of your web pages and leave or click around lots of other pages. That still counts as one session. 

A page view is counted each time a page on your site is loaded by a user. So a single session may include many page views. 

What does this mean for getting your blog onto Mediavine? It means that your goal is authentic traffic. Whether you get that from social media or organically does not matter. 

When I joined Mediavine my Google traffic was just a few hundred and most of my traffic was coming from Pinterest. 

What matters is that the clicks are real people. They have processes when vetting your suitability for Mediavine that filter out fake clicks that may have been paid for. 

How to increase your traffic and qualify for Mediavine 

Go and check your Google Analytics right now. Set the date range for the last 30 days and look at your sessions for that time period. 

This is the number that matters when it comes to getting you into Mediavine. Once you apply they will look at other factors on your site (and we will discuss those in a little more detail shortly), but you cannot even consider applying if you don’t have the right traffic levels. 

So your focus needs to be increasing your traffic. If you are falling short of the mark do not worry, with focus and hard work you can get there. 

I’m going to share my tips for increasing blog traffic. But I want you to remember that there is not one set way to blog for money, or indeed traffic.

I don’t discuss getting traffic from other sources, such as Facebook and Instagram, here because I’ve never had earth-shattering results from those platforms. Occasionally I may get a great post that gets 500 hits from Facebook, but that is rare.

Of course other bloggers may have incredible, engaged followings on those platforms that do provide them a lot of traffic. I have just found the algorithm and the way users use those platforms mean its not a great traffic driver for me.

When I was trying to perfect my strategy for increasing blog traffic I found Angela Vaz’s tips for growing blog traffic the best. She really breaks things down and gives you awesome advice that made a difference to my site almost instantly! I thoroughly recommend her book on Skyrocketing your Blog Traffic to help hold your hand through the process.

So remember these are my tips for increasing blog traffic, but they are not the only ways you can increase blog traffic.

Concentrate on SEO

When I got started with blogging everyone said you should focus on SEO (search engine optimisation). I ignored them. This was a mistake!

Although SEO seems like a total headache when you first start to focus on it for your blog, it is so so worth the effort. 

SEO means improving and focusing your site’s content to gain more traffic from search engines such as Google. You can find a blog post checklist for SEO on this post.

In order to drive more traffic from Google to your site you need to: 

  • Niche down. When people type in their search query into the Google search bar, Google wants to send users to experts who can answer the query in full. It looks for sources that are an expert in that area. So what is your niche? Parenting is quite a broad one so it can help to niche down a little further to things like food for kids or breastfeeding. My first site focuses on the early years with kids.
  • Improve site speed. Users have no patience for a site that loads up slow. Which means Google sends them less traffic. There are a ton of site speed resources out there. I paid a specialist to overhaul my parenting blog earlier this year, but there is plenty of free advice for improving site speed that you can try first. One of the best things you can do to improve site speed is get a web theme that’s built for speed. The next best thing you can do is check your plugins and ditch any that you don’t need as these slow your site speed down. One way to improve site speed is to get a really great host. My blog is with Lyrical Host who not only have sped up my site, but also provide a ton of resources for clients to help you get the most from your blog. They are great at helping with the technical side so they are a perfect choice for bloggers who are a little unsure of this aspect (like me!).
  • Find great keywords. There are a number of ways you can find great keywords, which refers to search terms that people type into Google. Some bloggers pay for keyword research tools, but I have so far resisted doing so. Instead I think about what my readers may be searching for an then go to Google and try out different combinations of keyword options. I then hit search and take a look at the related search terms at the bottom of the results on Google. This often gives me great ideas, and for free.
  • Think about user intent. Who is your ideal reader and what do they need help with? Think about what you offer them help with and what they need to know, then write posts directed at solving their problems or questions.

If you want to understand on page SEO then I thoroughly recommend Debbie Gartner’s ebook Easy On Page SEO. It’s a fantastic resource and I refer back to it again and again for tips.

Regularly publish new blog posts 

Writing new blog posts to qualify for Mediavine

This is one of the things Mediavine will look at anyway when assessing your site, but you will also increase blog traffic when you publish more regularly. 

Not every blog post will generate hundreds of daily page views from Google or Pinterest. But if you have lots of posts generating 30 or more page views per day, collectively this can make all of the difference. 

Google also looks to link to sites that are updating regularly. 

So how many blog posts should you publish a week?

You don’t want to burn out on this so it’s important to set yourself a challenge that you stand a reasonable chance of sticking to. 

If you do not have much content on your site and you want to grow rapidly, then you need to publish as much new content as possible. 

In an ideal world you will publish a minimum of two to three new blog posts per week. 

Make more new pins 

These days I am trying to build on my Google traffic. But its Pinterest traffic that got me into Mediavine. 

My Pinterest strategy is a whole other post and you can read a bit more about that on this post about using Pinterest to drive more traffic to your blog

At present I make a minimum of three new pins every day. I try to log on and do this at weekends as well as in the week but don’t always manage it – this works for me because my Pinterest account is several years old and well established. If your Pinterest account is quite new then I suggest pinning at least 15 new pins per day.

You can streamline making fresh pins by creating templates on sites such as Canva, which is free for the basic option, and PicMonkey, which costs me around £77 a year but is well worth it. 

Give video pins a try

Pinterest is prioritising video pins. When I first heard about this I thought I would struggle with it, as I am not a craft blogger or recipe blogger who has tons of video of myself making stuff. 

But it’s not just about live action videos. 

You can make video pins using moving stickers, which both Canva and PicMonkey offer for their users, or animating your pins (which is an option that Canva offers where it will make your still content into a short moving video). 

I definitely recommend trying them, as it’s a good way to get your pins seen by more people which should lead to more traffic. 

Tailwind 

When I started blogging three years ago Tailwind was an essential tool for bloggers to get. These days I’m not convinced. 

In the last six months I have experimented with ditching Tailwind, including Tribes, and focusing on manual pinning to Pinterest (as well as using its native scheduler). 

This means I am not repining my new pins. The result? Traffic has held steady and slightly increased. My pins are being seen by more people. 

I want to give this experiment a little more time, but I am hearing from fellow bloggers more and more that they find that since they stopped repining their content their traffic recovered. 

The reason for this seems to be that Pinterest does not like repins (where you take a pin that you have pinned to one of your boards and pin it to another one of your boards). It prefers fresh content and is prioritising that in the home feed. 

Now Tailwind can be great for scheduling a whole bunch of pins at times when your audience will be most active. 

But Pinterest has a native scheduler. The downside to the Pinterest scheduling option is you can only schedule two weeks ahead. 

Ditching Tailwind means you need to spend nearly every day logging into Pinterest, whereas before you could schedule a load of pins and sit back and watch the traffic roll in. 

Pinterest doesn’t seem to like this strategy anymore so it’s a good idea to at least cut back on the number of times you repin a new pin. 

I recommend doing the following with any new pin if you are not keen on ending all repins: 

  • Pin new pin to the MOST relevant board. 
  • Schedule the first repin two weeks after this. 
  • Do not repin more than three times. 

If you want more help with Pinterest then I recommend the Pinteresting Strategies course from Carly Campbell, who blogs at Mommy on Purpose. She keeps her fingers on the pulse of Pinterest algorithm changes and the course is a brilliant way to understand how to up your Pinterest game.

Find out more about trying out Tailwind right here.

How do you apply for Mediavine 

You apply to Mediavine via the application form on the company website. 

They will ask a few basic questions about your traffic and whether you are using any other ad network at present. 

Once you’ve done this they will take a first glance at your application before then requesting a copy of your Google Analytics report to prove your traffic levels. 

After this stage Mediavine will ask you to complete a Google AdExchange application. This is pretty straightforward.

Once you have completed those stages it is a waiting game of roughly two to three weeks, sometimes a little more, to find out if you have been approved.

MediaVine application approved email

What if you get rejected for Mediavine

I know several people – good bloggers – who have been knocked back by Mediavine. 

It feels awful, especially if you’ve worked hard to meet the high traffic threshold the ad management company sets. 

But being rejected once by Mediavine does not mean you cannot still get accepted on another attempt once you have addressed any issues they raised. 

If you are not successful on your application to Mediavine you can ask them why, they should be open to giving you a few pointers, although they get a lot of applications so won’t be able to give you chapter and verse on what to do next. 

There are a few reasons why you may be rejected by Mediavine: 

  • Short term spike in traffic. You may meet the threshold for traffic but Mediavine decides this was a short-term seasonal spike in traffic rather than a sustainable one, for now.
  • Not enough long form content. If your content is too short then it won’t be a good fit for Mediavine. They want your blog posts to be nice and lengthy so they can get more ads in between the content.
  • Quality of your content. MediaVine looks for good quality content that will appeal to their advertisers.
  • Location of your readers. Mediavine is a US based company but it has advertisers in the UK and Europe too. I think there are some countries there where it doesn’t have a great number of advertisers for the audience however. Mediavine has bloggers from all over the world however, and just because your blog is based in one place it doesn’t mean your traffic is all coming from there. They will look at where the majority of your traffic comes from.

Is Mediavine worth it?

Yes, yes, 1,000 times yes! 

It is totally worth all of the hard work it takes to get your blog onto Mediavine. 

Woman writing blog posts on laptop to earn money from Mediavine

For me, as a blogger who gets very little in the way of sponsored posts and who doesn’t want to do any more paid link insertion posts it has been an absolute godsend. 

Watching content that I wrote from scratch take off, get great traffic and knowing that will translate to good earnings for me feels amazing!

With Mediavine it’s not just about the money you earn through the company. 

The other perks of being part of Mediavine are: 

  • Tech support. Mediavine offers advice on improving things such as your RPM and site speed as well as helping out with any practical issues you may be having. 
  • Being part of a helpful community. 
  • Access to exclusive events. I attended a one-day conference with Mediavine in London in 2019. This was so helpful and included one-on-one time with tech experts who gave advice on optimising my site. 
  • The chance to earn regular income. My traffic does fluctuate throughout the year as does my RPM and so my earnings go up and down. But I know I will receive money through my Mediavine membership every single month. That money is always enough to cover my basic monthly bills and that is such an enormous weight off my mind. 
  • Knowing what you will earn in advance. Earnings from Mediavine are paid after three months. So I won’t get my November earnings until February 2021. But this is great, because I know exactly how much I will be paid between November and February. As a freelancer knowing that you’re all set for the next three months is hugely reassuring.

If you have any questions about my Mediavine experience or how you can improve your blog traffic, just drop me a question in the comments below. 

Best of luck!

How to get your blog into Mediavine